We attribute to the “heart of the city” the borders of Tel Aviv as it was in its first fifty years.
Northwest: King George Street.
East of Begin Road.
In the north: Ben Zion Boulevard and Marmorek.
While south of Allenby Street and the southern part of Rothschild Avenue.
The houses are partly characterized by the international style And the eclectic and some of them are included in the houses of the White City which has been declared a World Heritage Site by UNESCO. This is undoubtedly the vibrant part of the city. The mix of houses of historical value, the colorful Carmel Market offering a variety of authentic folk restaurants, bars and cafes until the wee hours of the night, the nearby Yemenite Vineyard neighborhood with its alleys, the stunning Rothschild Boulevard. Shenkin for its shops and cafes, proximity to the sea, cultural centers, Habima Theater, Centers and Finances on Rothschild Boulevard and the nearby Stock Exchange make the heart of the city a unique place that is attractive and interesting on every urban and global scale. The building momentum of the last decade and the restoration of many buildings for preservation has increased the demand for apartments and commercial areas and and the prices respectively, along with a massive building momentum encouraged by the municipality of hotels in all styles, see Norman Hotel. A developed and rich culture of nightlife has made the district an attraction for many tourists and backpackers from all over the world.